Grand & Weller & You
Grand & Weller & You
You may be interested in Identity Marketing for any number of reasons. Maybe your organization is experiencing an identity crisis. Perhaps you find yourself sitting on an opportunity that’s yet to realize its fullest potential. Or, this may be the first time you’ve thought about the fact that your organization has an identity.
Whatever the situation, your organizational identity is incredibly valuable. In selecting a marketing firm, you’re essentially looking for someone that you can trust with your most precious asset—your identity.
That’s why we recommend doing your homework. If you’re wondering if Grand & Weller is right for your organization, this section is for you. Keep reading to see if we’re a good fit.
Our Philosophy
We’re okay with the fact that Grand & Weller is simply the means to an end for our clients. In fact, that’s the way it should be. A client’s ultimate goal should rarely be tangible deliverables: a logo or a brochure or a website. The goal should be results, an effective connection between character and community. At Grand & Weller, everything we do for our clients is a means toward that end.
That’s why we don’t start projects from a laundry list of desired deliverables. As a team, we’re interested in doing remarkable, ground-breaking work. That rarely happens when preconceived ideas get in the way. We view each new project as a blank slate, tossing assumptions about what is or isn’t needed out the window. Listening closely to the client, we work with them to discover the best way to achieve their goals within their specific situation.
Our Approach
Our tagline, Partners in Identity Marketing, is indicative of our approach to every project. We take on a limited number of clients each year so that we can actively partner with each of them through the entire process. We immerse ourselves in the organization, developing a depth of knowledge about the company’s character and the community they intend to reach.
And yet, it takes two to tango. We work with clients who understand the primacy of their own role in successful marketing. All of the research, strategy, and design in the world is useless without a leader who’s willing to roll up their sleeves and put it into practice.
Investment
We understand that money doesn’t grow on trees, and steward our client’s budgets accordingly. At the same time, the adage “you get what you pay for” is almost always true. Effective organizations recognize that marketing is more than an expense—it’s an investment.
Admittedly, it’s cheaper and faster to skip research and strategy, jumping right into design. Cheaper and faster, however, doesn’t make something a better investment. An organization’s investment in effective marketing pays a return that is amortized over years of success.